AdSense Related Terms That You Should Know

We now know what AdSense is. As is the case with any concept, Google
AdSense program also use certain terms and phrases for relating to various
things Knowing these terms upfront will make it easy and smooth for you to read
and understand any AdSense related material:
Here is the list of AdSense related terms that you should know for sure:
Page Impression: A page impression is generally the same as a page view but
the number of page impressions can sometimes be different than the page
views. This happens when the page is viewed by a visitor but the AdSense code
is not executed for some reason (which means that the Ads are not displayed to
the visitor).

Ad Unit Impressions: W henever you get page impressions, you also get Ad unit
impressions. However, the ad unit impressions are dependent on the number of
ad units you have on your page i.e. number of ad units that get executed when
the page loads on user’s browser. Note that the link unit impressions are also
counted as ad unit impressions.

Click: A click (for the purpose of AdSense) is recorded whenever a website
visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit
is not considered as a click.

Click Through Rate, for the purpose of AdSense, is the number of clicks
received by an ad unit divided by the total number of ad unit impressions for that
ad unit. So, a better CTR can mean more revenue for you.

Effective CPM: It is calculated as the cost per 1000 impressions. However, do
not confuse effective CPM with your earnings. In fact, effective CPM is calculated
by dividing your earnings by the number of page impressions and then
multiplying the final figure by 1000. Effective CPM is generally used to compare
various channels and determine which channels are more profitable for you.