AdSense Lesson 4
Google Adsense has many ways that they filter the ads that are shown on your
website. It is a good idea for you to become familiar with each of them so that you
can have a better understanding of how the ads are displayed on your site.
Why is this so important?
Because, if you know how the filters work you will be better able to edit the content
on your site to get the highest quality of ads on your pages. The higher the quality of
the ad the bigger the payout on your click through's.
Say for instance you discover a high paying keyword like "quick cash" that you want
to target your Google ads to, but Adsense keeps displaying ads that aren't exactly
what you were hoping for.
Then you know it's time to tweak your pages to make sure that the keyword that you
are targeting is repeated enough in the text so Adsense will display the highest
quality ad on your page. It takes some time and experimenting, but once you
understand how the filters work it will make your job easier.
It will show you exactly how much advertisers are paying per click on any
word you type in. The higher the price, the better.
Google has also provided a handy little filter called the.... "Competitive Ad Filter"
I love this one! You can use it to keep certain ads from showing up on your site.
Adsense will actually allow you to specify competitors or advertisers whose ads
should not be displayed on your page. How great is that? Let's say you are selling a
specific product from the page where your ad blocks are displayed. The last thing
you want is someone selling the same thing to advertise on that page.
Keep in mind:
Although these filters are great tools that you can use to help boost your earnings be
careful not to filter everything or you may end up losing money by missing out on
relevant ads that get filtered out.
If you want to learn even more about filters you can log in to your Adsense account
and click on the help link at the top of the page. Then type in "Filtering Ads". It will
bring up a list of different topics related to filters. It's important to learn how to use
them effectively so that you can achieve maximum results.

Previous AdSense Lesson;

AdSense Lesson 1

AdSense Lesson 2

AdSense Lesson 3

Next AdSense Lesson;

AdSense Lesson 5

AdSense Lesson 6

AdSense Lesson 7